The Power of a Network

As defined in the Kanter and Fine tradebook, "network non profits are simple and transparent organizations. They are easy for outsiders to get in and insiders to get out. They engage people in shaping and sharing their work in order to raise awareness of social issues, organize communities to provide services, or advocate for legislation," (p. 3). 


These organizations have loads of resources at their finger tips due to the number of connections and relationships established through mainly social media connections. Social media is a broad term--what constitutes it? If it allows the public to ignite conversation through texts, videos or photos, it's most likely social media. The public can share their stories with the WORLD for practically no charge. Networking sites, colaboration tools and conversation starters are all crucial tools for the nonprofit, according to Kanter and Fine. 


The world is currently caught up in the craze of social media. Organizations and businesses of all sorts are jumping into every avenue out there, and rightfully so, as these resources will surely do wonders for the majority of businesses. While social media and networks are BENEFICIAL, it is important to remember a couple things:

1. Face to face interaction is still important. This is a life-skill that can't fall by the wayside. While important, social media tools do not allow for personal and meaningful relationships to be established. 
2. Certain social media tools with come and go. It is important to not invest all of an organization's time, money and efforts into one tool. An organization should be able to adapt to change and be ready and willing to take on whatever craze is in the future. 

Countless businesses, nonprofits and celebrities have Facebook, Twitter and Youtube accounts which allows them to personally connect and converse with potentially the whole world. Social media is an amazing concept as it provides an opportunity to connect with people of all different demographics that would not usually be in the immediate audience. 


As I am part of the millennial generation, I cannot really fathom a world where these immediate connections are not possible. Millennials are a unique bunch, but very technology savvy. A millennial can be a crucial part of a social media/marketing team because they know the ins and outs of almost every avenue out there--it's a second nature.


Safe Harbor has recently been utilizing a Web site, blog, Facebook page and Twitter account. While they serve their purpose now, they are not being utilized to their FULLEST potential, which, if done correctly, can do wonders for the non profit.