Cuomo 2010

Andrew Cuomo, the current Attorney General of New York, is running for Governor of New York in the upcoming 2010 elections. Through the use of a campaign Web site, Cuomo tries to reach the broadest audience possible.


On the homepage, there are many tactics employed to gain the public's attention as well as encourage them to get involved. Visitors can: 

• Sign up for email updates
• Become a fan of Cuomo on Facebook
• Make purchases from the online store, including t-shirts, bumper stickers, pins and coffee mugs
• Create an account and/or set up a donation page

Cuomo utilizes other popular networking sites such as YouTube, Twitter and Flickr. Social media has drastically increased in popularity over the last year alone, so by employing these sites, Cuomo is not necessarily solely reaching a younger demographic.


A big chunk of Cuomo's target audience is the voters of New York City. NYC has a population of roughly 9,000,000, basically half of the total state population. Because of NYC's environment and demographics, it's also where a lot of the problems lie. 


Cuomo is a Democrat who already has a substantial following in the state, so it will be his main goal to uphold his supporters as well as gain new ones. 


Cuomo's NY Works Agenda is a back part of his campaign, and through this he is reaching out to the working class as well as those looking to start their own business. An excerpt...

NY Open for Business, an initiative that will lower the costs of doing business in New York and improve access to the state's resources. The program will reduce taxes for new state businesses; lower New York's high energy costs through aggressive use of efficiencies and demand side reductions; reform other cost drivers like workers' compensation; get businesses much-needed capital; and create a new "one-stop" shop for businesses that provides access to economic incentives and reduces regulatory delays.

It will be interesting to track the remainder of Cuomo's campaign, such as his use of social media, how is PR is handled and his actual interaction with the voting public.