Impact Investing--the next big thing?

"I4c Campaign invests in environmental, social change"



I happened to stumble upon this article and thought it was really interesting. Casey Verbeck started this campaign out of Boulder, Colo. in hopes of "raising capital and awareness for ventures focused on environmental and social change."


Basically, Verbeck's I4c campaign is a large scale proactive public relations effort. Verbeck has serious interests in the business word, environmental issues and social changes. Because of this, his initial desire "was looking for a way to support young companies with sustainable models or "triple bottom lines" of people, planet and profit.


The article touched on the concept of impact investing, which was something I have never heard of prior to reading this story.  It was interesting to read a little background information on the practice of seeking out companies who focus on environmental and social problems. 


This trend is said to be growing, especially among institutional and wealthy investors. These investors are focusing on more than just finances and want some substantial social change in return as well. 


If this trend does indeed grow, the world of non-profits certainly has a reason to keep it's head up.