Over the past two weeks, I have been analyzing the use of social media in Andrew Cuomo's campaign for governor of New York. Social media has become one of the most dominant forms of communication. The fact that Cuomo's campaign is using Twitter--the most recent social networking tool to sweep not only the nation, but the world--signifies just how big of an impact social media can have.
As I have learned in this class though, just because someone is utilizing social media does not mean they are doing it right and reaping the most benefits. You have to have the right message and use the right media tool to reach the appropriate audience. Messages can't be too long due to lack of reader patience, but messages that are too short will not get your intentions across.
I thought it was really interesting to analyze the numbers of Cuomo's campaign to those of his Paladino's his opponent. Cuomo's Twitter followers and YouTube subscribers were significantly less compared to Paladino, yet Cuomo seems to be winning the in pre-election polls. This can be solid proof that social media doesn't necessarily tell the whole story. Since Paladino is known for losing his cool, perhaps more people follow his social media updates as a form of entertainment.
I am interested to see what my fellow classmates have to say about their candidates and if they're social medial stats are are off as mine.
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